Core philosophy
Literally translated: Travel and Tours - a holiday portal for amateurs of the Italian "savoir-vivre"! The digital German travel guide "Reisen-Touren" includes direct contacts to the Italian resorts, vacation villages, hotels, b&b, residences, holiday apartments and all other holiday accommodation companies. This has been the basic philosophy of these digital media from the beginning, suggesting destinations for independent travelers and tourists who love the italian country. The editorial format is presented as a smart travel guide with suggestions, extraordinary and selected travel destinations.

Product history
Reisen-Touren has been online for many years with many international and German-language domain names (DE-Germany, CH-Switzerland, A-Austria). The portal was developed as a static photographic HTML site and was updated over time to the current dynamic portal, which was specially developed for mobile use on small devices. In particular, the last 20-year edition was published for this type of use and offers clear, logical and intuitive navigation skills. The use of simple and direct terms together with a very easy-to-read drawing style makes reading easier for more mature visitors, for readers who wear lenses, and is easy to navigate from an IT point of view for less competent users. The latest redesign was completed in January 2020 with the launch of Wikimedia Commons support - an archive of over 60 million multimedia documents - that enriched the editorial photo space.

Target
The German travel guide has hundreds of individual visitors every day and is aimed primarily at older people, especially those over the age of 40, who can go on holiday independently all year round. They are readers who love Italy more than anything, have good shopping skills and are sensitive to the suggestions for cultural, gastronomic and naturalistic holidays in our beautiful country. Entrepreneurs who choose to be present on travel tours stick to the whole calendar year - with descriptions and pictures; even without expiring offers. In this way, the reader can immediately have all the information to create a concrete and real expectation without having to jump to other websites or to carry out tedious and long searches in search engines.


Rochen Limited Awstasts server counter
(anonymous access filtered with Imunify360, comprehensive six-layers web server security)


1st semester 2020
01/01/2020 - 22/06/2020

Only viewed SSL traffic (not includes traffic generated by robots, worms, or replies with special HTTP status codes):

  • 221.624 pages
  • 74.130 visits
  • 33.297 single visitors.
  • On average: 192 single reader per day.

Advertising solutions & editorial insertions

A) ADVERTORIAL BASE

  • Inclusion in the companies list
  • High resolution image
  • Editorial page with company description
  • Company logo
  • Address with direct link to the company website
  • Presence in random rotation on the category directory

ADVERTORIAL ADD ONS
Promotional implementations:

  • B) VIDEO (streaming from youtube and vimeo)

  • C) PHOTOGALLERY
    up to 9 high resolution images, mouse alt promo + image popup window

  • D) CUSTOM BOOKING ENGINE
    component directly connected to their booking engine server

ADVERTISING SOLUTIONS - announcements in the guide

  • AD-Box
    From the guide recommended advertisers
    with automatic pointing and moving on the mobile menu.
    On the home page and under the right column indexes on the desktop browsers.

  • ADVERTISEMENT - announcement
    indicated with the top note: "Anzeige", with choice of sections and rubrics in which to appear, linked to the internal editorial dedicated page.

  • EXCLUSIVE / PARTIAL SPONSORING
    Exclusive or partial sponsorship with the sponsor's company logo next to the titles and on the menu bar on all pages and in the offcanvas section in the mobile devices. Included our insertion work of articles and companies selected by the sponsor, up to a maximum of 50 companies (trade names). Insertion work, word processing in German and graphic optimization of logos and images are included in the annual costs. Sponsorship duration 12 months from the signing of the contract.
     

  • Other forms of personalized entry! Tailor-made together with the advertiser!

Further informations & cost estimates